Amplifon

“You can tell it’s a unique taste!” From this intuition was born an unexpected co-marketing operation that saw Fratelli Carli give 10,000 customers a kit containing a CD with a concert recording and a gift certificate for an audiometric test at an Amplifon centre.

In its turn, Amplifon gave 10,000 customers a kit containing 3 bottles of Olio Carlì and a discount voucher on purchases.