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Tombola

We conceived, designed and produced Coca Cola’s first “gift pack” in Italy: a fully branded Christmas Tombola with 24 cans of Coca Cola, all packed by a new robot specially designed by the company’s engineers.

Coca-Cola means friends, family, fun, sharing…and this game is about many people gathered around a table. A marketing operation dedicated to the final consumer that has rewarded the idea with an incredible rise in sales.

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